MTV Announces TV Network for Gay and Lesbian Viewers

Posted on May 28, 2004

LOGO, a new cable television network targeted at lesbian, gay, bisexual and transgender (LGBT) viewers will be launched by MTV Networks on February 17, 2005. The new channel will be advertiser-supported, targeting primarily gays and lesbians, 25-49, and will provide a mix of original and acquired programming. LOGO will launch in markets across America, including Los Angeles, New York, Boston, Philadelphia, Atlanta and San Francisco, through national cable operators, including Time Warner Cable, RCN and additional distributors that will be announced in the coming weeks.

"Creating a network specifically for the LGBT community is something we've wanted to do for a long, long time, and it's an idea we feel is overdue," said Tom Freston, Chairman and CEO of MTV Networks. "Despite our nation's progress on civil rights and the growing visibility of gay people in business, society and even in television programming -- what has been missing is a full-time home for this important and influential audience on television. We have big plans and hopes for LOGO and I'm thrilled to finally announce its arrival."

For its initial launch phase, LOGO will have a mix of original and acquired programming. LOGO is already reaching out to creative producers and writers to develop original series and specials. Original content will also be developed in collaboration with other Viacom networks, including Showtime, CBS News, VH1, MTV, Comedy Central and TV Land. MTV will also draw from its own expertise in creating entertainment, documentaries and news.

Additionally, deals are in place to acquire over 100 movie titles from a wide range of studios including, Sony, MGM, Paramount, Warner Bros., New Line, Showtime, Lions Gate, Sundance, Strand Releasing, and Sneak Preview Entertainment. LOGO also plans to offer a subscriber video on-demand service (SVOD).