Producers Guild of America Debuts New Website

Posted on June 4, 2004

The Producers Guild of America (PGA) has announced the relaunch of its New Media Council website. The website is designed to facilitate communication with leaders in emerging entertainment, including producers of: wireless; interactive TV; console & PC gaming; digital animation; DVD production; special visual effects, and broadband. The website was designed by Zentropy Partners, an Internet professional services company headquartered in Los Angeles, and the only media agency sponsor of the PGA New Media Council.

The new site provides a vehicle to communicate with current members, encourage new membership, network, showcase events and increase overall awareness of the PGA New Media Council. Tabs across the home page link to detailed information on each New Media Council operating area and include: About, Events, Join (become a member), Hire (post a job and view current listing), and Contact.

"Advice from the Best in the Business," is a new site area prominently displayed on the homepage. Each month a New Media Producer will provide insight into their real world experience through a mini-case history. This month's featured Producer is Sven A. Krong of Click Media, who discusses extended DVD content. Krong was recently commissioned by Warner Bros. to create extended content for the DVD-ROM portion of the Harry Potter and the Chamber of Secrets DVD. His work is showcased, including a Quick Time demo of the Harry Potter DVD and a link to HarryPotter.com.

The home page also announces upcoming events, ranging from a continuing schedule of edutainment events, the "Producing With" Breakfast Series, and Master Classes in the use of new technology. The New Media Council events provide continuing education to peers in the digital production/new media community. The events also facilitate networking and job opportunities, while allowing non-members the opportunity to join and benefit from membership in the PGA.

Brian Seth Hurst, Chair of the New Media Council, said, "The PGA New Media Council website has been established as a resource for new media producing professionals. Zentropy Partners has done a wonderful job in staying true to our brand while giving us the tools that will allow us to expand and enrich our site to respond to both the needs of our membership as well as becoming a resource destination for our industry."

The Producers Guild of America New Media Council, formed in 2002, represents promotes, and protects the interests of professional producers of new media, and fosters collaboration between traditional and new media. The PGA New Media Council is comprised of experts in every aspect of new media production, including DVD production, broadband & mobile entertainment, interactive television, console and PC gaming.