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Friday, June 4, 2004 New Social Networking Sites Continue to Launch This novel social networking concept has been the focus of many new websites launch over the past few months. Some of the most popular of the social sites include Friendster, Friendzy and MySpace.com. Google, the popular search engine and pre-IPO company, has also entered the mix with Orkut.com. Google is trying to create a buzz for Orkut by making it invite-only, but ultimately anyone will be able to join either through an associate or friend or because Google simply decides to allow people to join without an invitation. Other social networking sites include: Tribe.net, FriendSurfer.com, and PeepsNation.com. Emode.com, which began as a site for personality and IQ testing, recently expanded into the social networking phenomenon with Tickle.com. Some niche networking sites also exist like Dogster.com, which targets dog owners; MeetUp.com, which helps people organize local events; Multiply.com, which aims to make it easy for people to share information; and LinkedIn.com which focuses on professional business networking. For those who can't keep up with all the sites, HowToWeb.com has a list of some of the top sites. The Social Software Weblog also keeps a large ongoing list of social networking websites and regularly reports on new developments. So far, social networking websites have attracted millions of registered users, but little profits. The sites seem to suffer from the some problem that has plagued online communities: lots of interest and traffic, but not enough advertising support. Some sites, like Tickle.com, have managed to generate revenues by also dipping into the online personals market. MySpace.com, which claims over 2 million members, recently debuted music downloads, a concept which should fit well with the young people who readily use social networking. Despite the lack of revenues, investors seem certain the concept will lead to profits down the road. Friendster alone has already received millions in venture capital funding. While the future of social networking is unclear, it is certain that more of these types of sites will continue to launch in 2004.
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