Friday, July 23, 2004
CNET and New York Times Announce Content Relationship
CNET, a technology media company, and New York Times Digital, the Internet division of the New York Times Company, announced that CNET will provide product review content and shopping functionality for both the NYTimes.com and Boston.com websites. The CNET content, which will complement each site's own personal technology coverage, will be introduced by New York Times Digital in the fall. For NYTimes.com, the new content will be part of the Technology section redesign.
NYTimes.com and Boston.com provide news and information to a worldwide audience. Both sites will present co-branded pages with CNET that will feature reviews of technology products in categories such as digital cameras, digital music, notebook and desktop computers, cell phones, handhelds and home video, as well as CNET's user opinions. In addition, visitors to both NYTimes.com and Boston.com will have the ability to shop directly for these products, with shopping pages powered by CNET.
"Technology is one of our most popular content areas," said Catherine Levene, vice president of product, business development and strategy for New York Times Digital. "We're always looking for new ways to enhance the user experience of our Web sites, and we know our audience will value the high quality, in depth content from CNET. Our journalism and CNET's reviews combined will further extend our reach into the important personal technology marketplace."
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