CXO Media Launches Magazine for Corporate Marketers

Posted on September 10, 2004

CXO Media Inc. has launched a monthly magazine for chief marketing officers: CMO. The magazine provides information for chief marketing officers including editorial focused on marketing leadership, strategy, emerging technologies, and case studies. CMO is the third executive title published by CXO Media. Circulation of the monthly magazine will be controlled, with free subscriptions offered to 25,000 qualified readers. CMO magazine will be BPA audited.

"As the primary caretaker of the corporate brand, CMOs are challenged with balancing the creative side of marketing initiatives with the analytic functions needed to demonstrate the return on marketing and brand investments," said Stephen Twombly, publisher of CMO magazine. "This is not easy to do. Chief marketers have told us they need information that helps them do a better job in a way that is relevant to their business. CMO intends to do just that, by combining editorial on marketing best practices with a focus on the strategic integration of technology into the marketing department."

CMO magazine's companion website, CMOmagazine.com, features articles, case studies, columns, polls and survey data for marketers looking for ideas and real world examples. Much of the content is exclusive to the website and designed to encourage idea and information sharing among senior marketing executives from consumer, technology and non-profit organizations. In the online community, visitors can share their opinions and experiences while providing commentary on current issues, emerging trends and recent marketing events.

CXO Media is a subsidiary of International Data Group (IDG), a technology media, research and event company. IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World.