writenews.com Index Advertising Classifieds Feedback Feeds Homepage Linking to Us Our Blog Network Sitemap Subscribe Other Resources Bloggers BlogTM Gamers GameTM HowToWeb® The Internet Writing Journal® Media Books MediaCynic.com ReadersRead.com Shoppers ShopTM Shopping BlogTM Traders TradeTM Watchers Watch WriteJobs.com Writers Write® WWForums.com

News, features and resources for media and publishing professionals. Friday, September 24, 2004 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs Alzheimer's Foundation of America Launches New Magazine Vantage is a new magazine from the Alzheimer's Foundation of America (AFA) that aims to help caregivers of Alzheimer's patients and related illnesses. In every issue, experts will explore medical and behavioral aspects of the disease, safety and other practical issues, and caregiver wellness. Regular columns will highlight new products, answer caregivers' questions, and showcase poems and other creative contributions from readers. The quarterly publication is distributed by free subscription to consumers, and to doctors' offices and community organizations. "Vantage builds on AFA's mission -- to provide optimal care to families confronting Alzheimer's disease and related illnesses. Our goal is to strip away the darkness that surrounds this disease, and acknowledge the challenges caregivers face every day. The more caregivers know, the greater the quality of care," said Eric J. Hall, AFA's chief executive officer. According to Carol Steinberg, editor-in-chief of Vantage and AFA's executive vice president, "Vantage sets itself apart from other publications for caregivers and seniors because it explores issues from the distinct vantage point of dementia caregivers." Vantage is being produced by HMP Communications, a medical publishing and communications company located in Malvern, PA and Princeton, NJ. The magazine premiered in late August and the next issue will be out in November, which is National Alzheimer's Disease Awareness Month. AFA is introducing its magazine at a time when Alzheimer's disease is impacting more Americans. Currently, an estimated five million individuals, including one in ten aged 65 and older, suffer from the brain disorder, and one to four family members act as caregivers for each person with the disease. The incidence is projected to triple by mid-century. The inaugural magazine features "Great Escapes" -- professional advice on how caregivers can let go and enjoy a vacation, and a personal journal of one such a getaway by a mother and son. Also featured is a guest column by Emmy-award winning TV and film actress Linda Dano. Other articles examine the link between diet and brain health, how dementia can mask underlying depression, home safety tips, and products that evoke comfort and dignity. Related Links: · Alzheimer's Foundation of America · Advantage Magazine · HMP Communications Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.