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Friday, November 19, 2004
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New Lifestyle Magazine Targets 25 to 35 Year Old Women
For Me, a new lifestyle magazine targeted to women between the ages of 25 and 35
years of age, has made its inaugural appearance on newsstands with a cover
price of $1.45. For Me's content addresses the issues of a generation that is
getting serious about their lives -- from maneuvering early careers to purchasing
an apartment, or from planning a vacation to simply having fun on a limited budget.
For Me was created under the editorial direction of Jane Chesnutt, senior vice president,
group publishing director, and editor-in-chief, Woman's Day. Ellen Breslau, senior
articles editor of Woman's Day, serves as editor. Laura Klein, vice president,
publisher of Woman's Day, oversees the business side. Hachette has distributed
480,000 copies to newsstands only.
Chesnutt said, "For Me's editorial content is solidly based on our research. We
spoke to many women nationwide in this targeted age group that have extraordinary
opportunities and have many decisions to make; they feel that no magazine today
speaks directly to them."
For Me gives readers good advice on everything from the best lip gloss to throwing a
dinner party. Some of the regular columns include:
- On Love --- Are You Having A BRD (Bad Relationship Day?) -- When you're having a bad
relationship day, it can feel like you're in the wrong relationship! For Me claims
it helps to
identify these days and gives tips on what to do if you feel a fight coming on and
how to weather these storms (page 28).
- On Food --- Can you throw a dinner party if the only food you have ever prepared is
canned soup? With tips on how to set the scene, organize your time and find the
right ingredients, For Me aims to provide the recipe for a fun, casual and (nearly) carefree
affair (page 50).
- On Home -- Those dyed-to-match pumps from your sister's wedding bring back memories
but maybe it's time to move on. For Me claims to provide 25 ways to finally get organized in
every room of your house in Get it Together (page 57).
- On Style -- For Me aims to show you how to get the Look of the Moment and prove
that ladies who lunch are no longer the only gals who can pull off and afford to buy the trademark
Chanel boucle jacket (page 8).
Hachette reaches nearly 50 million readers in the U.S. through its 19 titles which
include American Photo, Boating, Car and Driver, Cycle World, Elle, Elle Decor,
Ellegirl, Flying, For Me, Home, Metropolitan Home, Popular Photography & Imaging,
Premiere, Road & Track, Road & Track Road Gear, Road & Track Speed, Sound & Vision,
Woman's Day and Woman's Day Special Interest Publications. In addition to the
magazines, Hachette includes custom publishing, integrated marketing, database and
market research.
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