Newsweek Launches Tip Magazine

Posted on November 19, 2004

Tip magazine, a spinoff of Newsweek's popular The Tip Sheet section hit newsstands across the country on Monday, November 15. With a rate base of 300,000, Tip will be on sale until mid-February and 150,000 copies will be given to a select group of Newsweek subscribers.

"Our research showed that The Tip Sheet was a reader favorite, and even better, readers were taking action on something they had read about in Tip Sheet," said Gregory Osberg, Newsweek's Executive Vice President and Worldwide Publisher. "It was a very compelling case to take to the advertising community, and, sure enough, marketers have eagerly embraced the launch of Tip."

Kathleen Deveny, Editor of Tip and Assistant Managing Editor of Newsweek, said, "With choices exploding, people are hungry for information that will help them sort through all the products and services, and that's what Tip does. It helps consumers figure out what's right for them."

There will also be an online component to Tip, which includes links to some products' websites, a daily online forum with Tip editors, where readers can offer suggestions and questions about holiday-related topics, "Email This to Santa," where readers can email a particular product's information to a friend or relative, and a weekly online newsletter. The debut issue of Tip aims to help families with holidays and offers a guide to an easier, happier season. Articles cover sure-fire gifts for everyone, tipping from A to Z, how to throw a perfect party, last-minute plastic surgery and holiday getaways.



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