L.A.'s African American Communities Get New Weekly

Posted on December 17, 2004

Our Weekly, a new weekly newspaper dedicated to the African American communities of Los Angeles, will hit the streets in January 2005. The new paper, headed by Natalie Cole and David Miller, is located in South Los Angeles. Our Weekly is a free publication with a circulation of 50,000. The distribution strategy is a two-prong approach which includes both a home and retail distribution network. OW will distribute door to door in Ladera, Baldwin Hills, Windsor Hills, View Park, Leimert Park, LaFayette Park Square, North Inglewood, Mid-City and surrounding communities. The paper will also distribute through convenience stores, grocery stores, and various retail & service outlets throughout the community.

Our Weekly was born out of the need for a news source that directly addresses the topics and issues facing African Americans and their communities. "The evolution of Our Weekly is a classic example of discovering a need that has gone unfulfilled and developing a plan of action to fulfill that need," said Natalie Cole, owner and CEO of the new venture. "The Los Angeles African American community has been tragically under served in terms of news sources whose content meet our needs. Our Weekly will fill that void and address this powerful niche market head on."

Our Weekly will feature coverage at the local, state and national levels that is important to African Americans and the communities in which they live. Content will include news, lifestyle sections, health, wellness, art, entertainment, business, careers, education, real estate and a comprehensive classified section. Our Weekly's management team is composed of former senior managers from The Los Angeles Times, L.A. Weekly, L.A. Daily News, The Los Angeles Wave and Recycler Classifieds.