Bacon's Information Will Monitor Blogs

Posted on January 3, 2005

Bacon's Information is adding blogs to its tracking and content monitoring service. Blogs, which is a short term for Web Logs, are Internet sites containing reflections and comments published by individuals or groups. A blog's content is often posted periodically on the Web in a journal or "log" format.

The company will introduce new blog content in MediaSource's Premium Research module and track blog coverage in the Monitoring module to help clients determine the possible impact on business decisions and company reputations. Blogs have played an increasingly important role in influencing opinion of select audiences, including opinion about candidates in last November's local, state and presidential elections.

"The news cycle for a story sometimes originates from a blog and can on occasion find its way into the mainstream media," said Ruth McFarland, Senior Vice President and Publisher for Bacon's. "With today's information overload from often irrelevant or dubious sources, our aim is to help our clients by filtering the communications clutter. Bacon's will therefore focus on blogs run by reputable, credible professionals. Initially, these will be blogs of active journalists, but as our in-house researchers scrutinize and approve additional news-related blogs, we will add to the scope of our coverage."

Bacon's will inaugurate its coverage of blogs in January 2005. The identification of the blogs, the messages they contain and the frequency with which client-relevant information shows up on the blogs will be found in Bacon's MediaSource.



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