CanWest MediaWorks to Launch Dose

Posted on March 4, 2005

CanWest MediaWorks has announced the upcoming launch of Dose, a new source of information, ideas, and tools for young Canadians. Dose will include a daily magazine, an online service, and a wireless portal. Dose will launch on April 4, 2005 with 320,000 magazines distributed every weekday in Calgary, Edmonton, Ottawa, Toronto, and Vancouver. This multi-platform brand is designed and built by representative members of the audience it targets -- 18-34 year-olds.

The online presence at dose.ca will offer a local search tool and a music channel. Dose's wireless portal will offer users access to movie listings, contests, polls, images, ring tones and games.

Noah Godfrey is the Publisher of Dose. Godfrey, 27, a graduate of Harvard Business School, recently worked in corporate strategy at AOL Time Warner and as a media investment banker with Salomon Smith Barney. Godfrey management team at Dose includes people with experience from a wide range of media, including: Channel 4 TV and Time Out Magazine in the UK, MTV, AOL, Exclaim! Magazine, the Ottawa Citizen, and Universal Pictures.

"Built by young Canadians, Dose is designed specifically to serve the unique needs and enhance the lifestyle of this media-savvy demographic," said Godfrey. "Through multiple touch points, Dose will provide information and services from the perspective of our peers. We will empower our audience with ideas that will engage them in thought, conversation, and activity, all packaged in relevant formats that are free and convenient. Our objective is to make Dose a media brand by which our peers define themselves."

CanWest MediaWorks is a division of CanWest Global Communications Corp., an international media company. CanWest is Canada's largest media company. In addition to owning the Global Television Network, CanWest is Canada's largest publisher of daily newspapers, and also owns, operates and/or holds substantial interests in conventional television, out-of-home advertising, specialty cable channels, websites and radio networks in Canada, New Zealand, Australia and Ireland.