Match.com Launches Happen Magazine

Posted on March 4, 2005

Match.com has announced the premiere of Happen Magazine, an online magazine about dating and relationships. The magazine is led by Editor-in-Chief Janet Siroto, who comes from executive editor positions at Redbook and Cosmopolitan. Happen Magazine cover the single lifestyle through first-person reports, humor, service-oriented features, interactive elements, and contributions from award-winning writers and journalists.

Match.com will target its 15 million Match.com members as potential readers of Happen. Happen Magazine will be available free of charge until April 2005. After that, highlights of each issue will be available free to all Internet users, with full access available by subscription or included as part of a Match.com subscription.

"As its name implies, Happen Magazine will play a powerful role in Match.com's goal of helping people make something happen in their lives," said Siroto. "It is a great resource for the 15 million people who are part of the Match.com community, as well as for all those looking for 'real world' advice and unexpected and sometimes irreverent viewpoints, plus addictive, pop-culture-driven dating stories. Happen will be independent-minded with its own unique editorial perspective."

Happen Magazine will include regular features such as the Profiler, where a select Match.com member's profile will get an expert "makeover," as well as LoveScopes, horoscopes with a love twist for people in various stages of relationships. In addition, the online weekly will offer lifestyle articles about food, movies and their role in romance, updates and news from the intersection of love and science. Highlights of the debut issue are:

An exclusive interview with Bachelorette Jen Schefft as she nears her final rose ceremony.
The author of He's Just Not That Into You, Greg Behrendt answers this week's question in the weekly Q&A.
Check, please: The New York Times writer Steve Friedman wonders why guys always pay for dates, and he suggests a new arrangement. Plus: Happen Magazine's panel of experts share advice for romance-boosters on a budget.
The Perils and Pleasures of Dating a Player: Natalie Krinsky, author of the upcoming book Chloe Does Yale, helps you decide if it's worth the risk.
The 10 Best Moments in the History of Dating -- and the 10 Worst: An opinionated timeline.
The Weight Debate: A discussion about honesty in online dating profiles, how to manage expectations, and how big a deal being big really has to be.

As editor-in-chief of Happen Magazine, Siroto brings more than 20 years of editorial experience at popular magazines including Redbook, Family Life and Cosmopolitan. Advisors to Happen include Dr. Jane Greer, noted psychotherapist and author of How Could You Do This to Me? Learning to Trust After Betrayal, and Veronica Chambers, author of When Did You Stop Loving Me?, Having it All: Black Women and Success, and writer for Esquire, Girlfriends and The New York Times.