Tribune to Launch Magazine for Chicago Baby Boomers

Posted on May 13, 2005

Tribune Publishing has announced plans to launch Satisfaction, a magazine designed to help adults age 55 to 64 make the transition to this new stage in life. Satisfaction will be introduced in September of 2005 as a regional magazine serving readers and advertisers in the Chicago metropolitan area. Published six times a year, Satisfaction will be distributed on a controlled-circulation basis.

Satisfaction is published jointly by two business units within Tribune Publishing -- Chicagoland Publishing Co. and Tribune Media Services. The companies also announced the appointment of two key executives who will lead Satisfaction. Mark J. Miller was named Publisher/Editorial Director, while Pat O'Neill was named director of advertising.

"With its sheer size, affluence and unconventional outlook on life, the Boomer generation has had an unprecedented impact on American society as it moved through infancy, adolescence and adulthood," said Miller. "Satisfaction will meet their information needs as they move through this next stage in life, and provide a highly targeted vehicle for advertisers who want to reach one of the region's most attractive demographic groups."

Each edition of Satisfaction will help readers manage their changing leisure, professional and personal needs, with a special focus on information readers can put into action. The range of topics to be covered by Satisfaction include money, travel, real estate, fitness, careers, family & relationships, community involvement and consumer indulgences. Additionally, the magazine will include special guide sections offering local resources listing choices in many of these topical areas. A companion website will offer visitors access to supplementary content and resources covered in the magazine, along with an archive of previously published articles.

Mark J. Miller is a journalist who has held top editorial roles at daily and weekly newspapers in Chicago. Most recently he served as editorial director of FluentMedia, a Tribune Media Services interactive content venture. He is a former Sunday Editor of the Chicago Sun-Times, and former editor of Crain's Chicago Business.

Pat O'Neill, an 18-year veteran of Tribune Co., has served in a number of key advertising sales, marketing and circulation roles at the Chicago Tribune. Most recently, she spearheaded development and launch of the newspaper's Partnership & Sponsorship Marketing programs.