Pink is a New Magazine for Professional Women

Posted on May 30, 2005

Pink is a new national magazine for women in business launching in June. Pink targets women executives and managers, as well as female entrepreneurs and thought leaders, ages 27 to 55. Pink was created by Pink Chief Executive Officer and Founding Editor Cynthia Good and President and Founding Publisher Genevieve Bos. Pink aims to provide informative and inspiring articles about how America's most powerful and influential women encounter business and personal challenges and succeed.

"There is an unfulfilled need in the marketplace for a national magazine that delivers the business information women need to be more competitive in all aspects of their lives," said Good. "Pink fills that need in a fresh way that advocates women being their 'authentic' selves, achieving greater career and personal success and financial independence."

Regular features in Pink will include profiles of top-level women executives; business strategies and trends to watch; creative things women do to succeed; tools and tactics for greater career success; ways to boost revenue; questions from the office; fashion that works; and work/life balance solutions.

Pink has put together a team of writers and columnists including Fortune editor Elizabeth Fenner; Lisa Belkin, The New York Times writer and author of Life's Work: Confessions of an Unbalanced Mom; and former business writer for Forbes and Newsweek Elizabeth Bailey.

Pink will also be supported in 2005 with a complementary e-newsletter and conferences, an interactive website, and broadcast media. The first issue of Pink will have 100 pages devoted to editorial coverage and advertisements. The circulation is a minimum of 100,000 on newsstands and will be sent directly to some of America's most influential women. Pink will will retail for $3.95 per copy. The annual subscription price is $18 per year for six issues.