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News, features and resources for media and publishing professionals.
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MTV Networks Acquires NeoPets
Friday, August 5, 2005 MTV Networks, a unit of Viacom, has acquired NeoPets, Inc. the owner and operator of Neopets.com. The announcement was made by Herb Scannell, Vice Chairman, MTV Networks and President, Nickelodeon Networks. Neopets is a global online network whose members create and care for "virtual pets" that inhabit a mythical land called Neopia. To date, more than 25 million members worldwide have created Neopets accounts in ten different languages, generating more than five billion pageviews per month. "NeoPets is a smart, creative and innovative company that with Doug Dohring's leadership has become one of the most popular and fastest growing sites on the Web. NeoPets users are passionate about the site and its unique offerings, and that is exactly the kind of connection with audiences that MTV Networks cultivates and values," said Judy McGrath, Chairman and CEO, MTV Networks. "This property is a perfect fit for MTV Networks, and its acquisition is an important move for us as we aggressively move forward as a multi-platform entertainment company, dedicated to serving our audiences across all the platforms that they use and love." NeoPets Chairman and CEO Doug C. Dohring, as well as the NeoPets senior management team, will continue in their roles following the acquisition, and will manage the company from its base in Glendale, CA. Mr. Dohring will report into Jeffrey Dunn, President, Nickelodeon Film and Enterprises. Membership in Neopets.com has grown from approximately 90,000 in April 2000 to more than 25 million in May, 2005. Neopets members are also active on the website. Members write stories, poems and comics for The Neopian Times, submit artwork to the Neopets Art Gallery, collect Neopoints, participate in interactive site-wide plots and make friends with other Neopets members.
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