|
NetWorld Alliance Launches Fast Casual Magazine
Friday, October 28, 2005
NetWorld Alliance has announced the launch of Fast Casual magazine and the
relaunch of fastcasual.com. NetWorld Alliance says that
the fast casual restaurant segment has been the fastest growing segment
of the restaurant market over the past several years. NetWorld wants to
expand its media coverage at fastcasual.com with the launch of
Fast Casual magazine. Paul Barron, a restaurant innovator and
the publisher of Fast Casual magazine, first identified
the trend in the late 1990s and began tracking the trend at fastcasual.com.
"Over the past seven years there has been strategic concept development in the
restaurant industry, which is propelled by a new age of consumer demand. When you
consider the growth of the fast casual restaurant market, it parallels the savvy
growth of the online and empowered consumer in many ways," Barron said. "Icon brands
like Starbucks, Panera, Chipotle, Qdoba, Pei Wei and Cold Stone have proven that
consumers are expanding their expectations of the fast services sector of restaurants."
In addition to Fast Casual magazine and fastcasual.com, the NetWorld Alliance
food service media division also consists of PizzaMarketplace.com, QSRweb.com,
the Pizzeria Operators Summary and the Quick Service Restaurant Report. NetWorld
Alliance also publishes Self-Service World magazine, KioskMarketplace.com,
ATMmarketplace.com and an array of self-service business publications. NetWorld
is also the founder of the Self-Service & Kiosk Association and the operator of
The Self-Service & Kiosk Show.
|
|