Amtrak Announces Onboard Magazine
Posted on November 24, 2000Amtrak's Acela Express passengers can now read Arrive, an onboard magazine, on their high-velocity ride. Arrive, a 36-page glossy publication, is distributed every other month (200,000 copies) in seat backs of all trains traveling the Northeast, including the high-speed rail. The November/December issue features entrepreneur B. Smith as the cover story. The January/February issue will increase to 52 pages and will sport CNBC's Wall Street reporter Maria Bartiromo on the cover who discusses the market, money and Monopoly.
``We wanted to separate this magazine from the standard in-flights and give guests an entertaining option while traveling,'' said Arrive Publisher Rise Birnbaum. "We've done that through fresh design, dynamic features and top- notch, yet accessible writing.``
Arrive's features include Power Trip (high-tech gadgets and gizmos), Body & Soul, (the latest trends in healthcare & beauty), Fast Trackers, (profiles of people you don't know but should), Home & Office (trends, furnishings and equipment), Luxury (luxury items) and The Inside Track (Q&As with newsmakers). Advertisers onboard include Mercedes-Benz, Movado, Motorola, The Wall Street Journal, Visalign, Innovations Luggage, Loews Hotels and Nextel.
Arrive's editor, Jim Moore, is a former USA Today columnist and magazine editor. Jim brings more than 30 years of daily newspaper and monthly magazine writing and editing to Arrive, including a stint as Editor-in-Chief for Downey Communications for two bi-monthly trade publications.