Ask Jeeves Acquires Etour Assets
Ask Jeeves will continue to operate the eTour.com website. Ask Jeeves will integrate eTour's direct website delivery engine into the Ask Jeeves website by the fourth quarter of 2001. The integration will include the vertical website tours that were developed and maintained by eTour.
``The assets we've purchased through this transaction will be an important part of our long-term success. These include universal registration technology, direct e-mail marketing capabilities, more than 4.5 million registered users, deeper vertical content and a high caliber advertiser base,'' said Skip Battle, CEO of Ask Jeeves, Inc. ``Our users will benefit from a greater depth of vertical content topics that range from careers to apparel, and advertisers will benefit from new targeted ad products.''