Atari Names Patricia Steele Senior VP, Communications

Posted on March 4, 2005

Atari, Inc., an interactive entertainment publisher, has named Patricia Steele as its Senior Vice President, Communications, it was announced by Jim Caparro, President and Chief Executive Officer of the Company, to whom she will report. Ms. Steele will be responsible for all of Atari's external and internal communications efforts, including media relations, corporate positioning and branding. Her appointment represents the latest of several steps taken by the Company to transform and strengthen its senior management team.From 2002 through 2004, Ms. Steele was the Executive Vice President of Corporate Communications at NBC. In that capacity, she oversaw media relations on behalf of its Entertainment, News, Sports, Cable and other properties. Additionally, she provided strategic counsel to its Chairman/CEO and other senior executives. She was responsible for NBC's internal communications, special events and philanthropic initiatives, including the award winning PSA Campaign "The More You Know." Previously, Ms. Steele was Senior Vice President, Communications of Sony Music Entertainment from 1995 through 2002. During her seven years there, she led all corporate press initiatives on a global basis, while providing strategic counsel to the Company's senior executives and overseeing internal and external imaging for the Company. Earlier, from 1992 through 1995, Ms. Steele was Senior Director, Communications of Universal Music (formerly PolyGram Holding, Inc.), where she directed media and public relations for the Company's U.S. operations and developed corporate communications strategies for the Company's music, film, publishing and event television divisions. From 1990 through 1992, Ms. Steele was the Publicity Director at Rolling Stone Magazine.