Steinem said the network, which is run by women, aims to provide an alternative to current radio talk, which she describes as "very argumentative, quite hostile, and very much male-dominated." This network "has a different spirit. It has more community. It's more about information, about humor, about respect for different points of view and not constant arguing," Steinem told Reuters in an interview. But Greenstone also hopes to attract male listeners. "We do have male voices on the network. It's much better to have a mixture of voices," said Susan Ness, chief executive officer of Greenstone, which got its name from a children's book by Alice Walker, author of "The Color Purple".