But we have a great opportunity to do more, now in concert with our new partners, a consortium of more than 150 U.S. newspapers including the San Francisco Chronicle, Dallas Morning News, Atlanta Journal-Constitution, Houston Chronicle and San Jose Mercury News. Newspapers have always represented and connected local communities and their ability to bring physical communities online is a great complement to the virtual communities Yahoo! brings together.

But the long-term goal of the alliance with Yahoo, according to one senior executive at a participating newspaper company, is to be able to have the content of these newspapers tagged and optimized for searching and indexing by Yahoo.

In that way, local news - one of the pillars of the newspaper business - would become part of a large information network that would increase usefulness for readers and value to advertisers.

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