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Meredith Corporation to Acquire FamilyFun From Disney Publishing Meredith Corporation has signed an agreement with Disney Publishing Worldwide to acquire the assets of FamilyFun magazine. The magazine has a rate base of 2.1 million and an audience of 6 million. The assets include the magazine, its special interest publications, ToyHopper and digital magazine applications. However, Disney Interactive's Moms and Family online portfolio will retain all existing FamilyFun content for digital use.
FamilyFun debuted in 1991. It targets moms with kids ages 3-12. The first issue of the magazine under Meredith is expected to be the March 2012 issue. Meredith National Media Group President Tom Harty said in a statement, "We are delighted to add the FamilyFun brand to our expanding media portfolio. This acquisition further strengthens our leadership position and reach among women in both the parenthood and food spaces, and offers our advertisers additional channels to reach these consumers." Photo: Meredith Corporation Posted on 2012-01-07 blog comments powered by Disqus |
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