The Hollywood Reporter is reporting that Herb Scannell's web video startup Next New Networks has acquired BarelyPolitical.com. If you have seen the Obama Girl video then you are familiar with BarelyPolitical.com's humorous musical take on politics.
Obama Girl has found a new friend in Herb Scannell, whose online video startup Next New Networks has acquired BarelyPolitical.com, the site behind the viral-video hit.
BarelyPolitical was founded in June by Ben Relles and quickly rose to prominence thanks to the 2008 presidential election sendup, "I Got a Crush on Obama," which has been viewed millions of times and featured on news shows on networks from ABC to al-Jazeera. The site followed up with other politically focused music videos.
"Having BarelyPolitical as part of the group is kind of a feather in the cap," said Scannell, the CEO and co-founder of Next, which runs 14 other niche channels. "We're excited about this as a pretty big slice in the world of micronetworks."