Bloomberg reports that Conde Nast is folding Men's Vogue and also cutting back the number of issues of Portfolio from 12 to 10.
Conde Nast Publications Inc. will fold Men's Vogue into the larger women's Vogue magazine and cut the number of issues at its Conde Nast Portfolio business title because of faltering advertising sales.
Men's Vogue will be published twice a year, the closely held New York-based publisher said today in an e-mail. Spokeswoman Maurie Perl said the company hasn't decided whether Men's Vogue will be free-standing or distributed within Vogue, a monthly. She declined to comment on a New York Observer story saying Conde Nast will cut its staff 5 percent.
Layoffs will be about 17% at Portfolio says Bloomberg.
Portfolio will shrink to 10 issues a year from 12 and the publisher will cut staff by about 17 percent, said David Carey, group president for Conde Nast.
The year-old magazine will sell about 680 advertising pages this year, Carey said. Portfolio's ad pages fell 11 percent in the third quarter to 108.75, according to the Magazine Publishers of America.
Portfolio's website can be found at portfolio.com. Vogue's online counterpart is located here on Conde Nast's style.com website.
Bloomberg reports that Conde Nast is folding Men's Vogue and also cutting back the number of issues of Portfolio from 12 to 10.
