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Retailers Use Kindle, Nook and Other Ereaders to Lure in Consumers on Black Friday

Many of the big retailers are offering ereaders in Black Friday ads. Some of the retailers are even offering gift cards with the hot items. This is yet another sign that the book industry is moving rapidly to the new digital format. Here are some highlights of how the ereaders are being promoted on Black Friday.
  • Walmart has Amazon's new Kindle Fire on the front page of its released Black Friday ad (pictured below), which you can find here.
  • Best Buy has discounts on the Nook and Pandigital ereaders in its Black Friday ads.
  • Office Max has several ereaders in its Black Friday ads, see here.
  • Staples has several ereaders in its Black Friday ads. The leaked ads include gift cards with purchases of the Kindle and Nook devices.
  • RadioShack is offering a $10 gift card with the Amazon Kindle and a $20 gift card with the Nok Color. They will also have a discounted Pandigital reader.
There will probably be many more ereader offers as Black Friday gets closer. You can keep up with the latest Black Friday news by following @blackfriday on Twitter.

Walmart 2011 Black Friday Ad


Posted on 2011-11-12





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