Disney said its U.S. consumer magazine unit would focus its efforts on its bigger parenting title, 2.1-million-circ FamilyFun. March's issue of Wondertime will be the last, and Wondertime.com will be folded into Disney Online's network of family-focused Web sites in May, the company said.

Launched as a quarterly in early 2006, Wondertime offered an alternative to traditional parenting magazines, with a focus on learning and target audience of moms with kids under the age of 6. Wondertime was growing but from a small base. The title's ad pages increased 24 percent to 557 in 2008 versus a 3 percent decline in ad pages for the category overall, per the Mediaweek Monitor. Its rate base was slated to go 650,000 in February, an increase of 30 percent.

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