The Press Gazettereports that The Guardian is planning a massive web project. The Guardian has already been pretty active with blogs and online news coverage but the new expansion will include a "rolling comment site" according to the Press Gazette.
A "rolling comment site" will be the biggest part of this, said Rusbridger, "drawing on the strength of our existing comment and analysis writers, but going more broadly than that". He also spoke of allowing readers "more of a say and more of a chance to generate content".
Rusbridger cited US celebrity blogging site Huffington Post as an example of what can be achieved with comment on the net.
He said: "It's an example of how, in six months, people can do really significant things with comment on the internet that a year ago no-one would have anticipated.
Ricky Gervais is another example of something that took everyone by surprise."
The Office star's podcasts for Guardian Unlimited topped the iTunes chart in Britain and the US with two million downloads.
Rusbridger is correct that the Huffington Post has been successful with its array of celebrity and media bloggers. The site has quickly became one of the most popular blogs.
