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Hallmark Cards Ceases Publication of Hallmark Magazine Hallmark Cards announced today that it will discontinue publishing Hallmark Magazine with the February/March issue now on newsstands. The Hallmarkmagazine.com website also will close.
The decision was reached after a comprehensive analysis of the current business and trends facing the magazine publishing industry as a whole, said Donald J. Hall, Jr., Hallmark president and chief executive officer of the privately-held company.
"Despite favorable consumer acceptance of the publication, we can not justify continued investment in the magazine at a time when we must focus our efforts and resources only on those projects that will lead to long-term profitable revenue growth for the company," Hall said. Min Online says that 38 people will be let go as a result of the magazine's closure. Folio says the magazine first debuted in 2006. There's a farewell message from the editors on the website. Tags: hallmark | hallmark-magazine | hallmark-cards Posted on 2009-02-24 Permalink| | | Comments (View) | | blog comments powered by Disqus 
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