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New Poll Favorable for Katie Couric

Katie Couric has made the big jump from Today to the more serious anchor position at CBS Evening News. A new poll suggests Couric will be watched and has a chance to catch on.
Couric announced Wednesday that she is leaving "Today" after 15 years as host next month. She'll become anchor and managing editor of the "CBS Evening News" in September.

Despite the public's initial wariness, the poll suggests Couric has a chance to catch on at night, or at least lift the CBS broadcast from third place behind NBC's "Nightly News" and ABC's "World News Tonight."
The WNBC.com article says Couric moved the the CBS Evening News position despite a salary raise that was offered by Today.
Couric turned down an offer of about $20 million a year to stay at NBC in order to take CBS' five-year deal at near her current salary of about $15 million, according to people close to negotiations who spoke on condition of anonymity because networks do not speak publicly about salaries. She's also agreed to do "60 Minutes" stories and prime-time specials for CBS.
The View co-host Meredith Vieira quickly replaced Couric at Today.

Posted on 2006-04-05





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