Reuters MediaFile reports that Forbes is planning to launch a magazine and website called ForbesWoman. MediaFile says the new Forbes brand is basically a retooling of ForbesLife Executive Woman.
Here's how Forbes describes the new publication and website. At launch ForbesWoman will offer lots of career and business advice for women.
ForbesWoman on Forbes.com will serve as the premier destination for professional women, with breaking news, prominent voices, regular features, in-depth reports and columns, peer-driven social networking and numerous opportunities for dialogue and interactivity. ForbesWoman content areas include: Leadership, Power Women, Entrepreneurs, Net Worth, Style, Wellbeing and Time. It will also offer a video series, "Smart Women Now," and featured columnists who include Moira Forbes and economist Sylvia Ann Hewlett.
ForbesWoman online launches with a special report entitled "The New Executive Woman," sponsored by Audi, which profiles the modern day female executive. This report includes: "Rule Breakers," a story about how more women are taking greater control of their careers; "Making Money in a Downturn," profiling how women have stayed on top of their game in these challenging economic times; "The Year's Savviest Celebrity Businesswomen," a look at the most successful celebrity businesswomen; "Managing a Family," about how women manage high-powered careers with children; "How She Leads," a study that investigates if women have what it takes to be leaders; and "How She Gets Ahead," which provides networking and management strategies.
ForbesWoman does sound better than ForbesLife Executive Woman.