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McMurry to Publish Wedding Magazine for Ritz-Carlton

Weddings by the Ritz CarltonFolio reports that Ritz Carlton has partnered with custom publisher McMurry to to publish a magazine called Weddings by the Ritz-Carlton. McMurry also publishes Ritz-Carlton magazine. The biannual magazine will be distributed in guest rooms at Ritz-Carlton properties and to all brides-and grooms-to-be who inquire about wedding and honeymoon packages.

Here's an excerpt from the press release:
Renowned content expert Carrie Tuhy, who was instrumental in some of the most successful magazine launches in recent decades—InStyle and Real Simple—has been named editorial director. Tuhy also produced InStyle Celebrity Weddings, in print and on television.

By bringing together writers, illustrators and photographers from around the world, Weddings by The Ritz-Carlton will be a new type of luxury magazine that inspires and delights readers the world-over with insights into the trends and traditions of a signature Ritz-Carlton wedding, as well as elements of designing the ultimate luxury experience, including rings, gowns and ideas for making the celebration and honeymoon unforgettable.

“The guest and advertiser response to a test issue was so strong that McMurry and The Ritz-Carlton have decided to make Weddings by The Ritz-Carlton a permanent, integral part of the media space,” said Tracie McLaughlin, Publisher at McMurry, who added that this new channel offers qualified, targeted exposure to high-end weddings. Local and global advertising opportunities are currently available.
DMNews also has an article about the new magazine.

Posted on 2009-04-10





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