Multichannelreports that Hearst and Scripps Network are more than doubling the circulation rate base of Food Network Magazine to 900,000 copies from 400,000. The publisher and food network say the magazine is a big hit.
Despite a down time for magazines overall, with ad pages declining 26% year over year in the first quarter, Food Network Magazine, which debuted in October 2008, sold 70% of its initial "test issue," which had a rate base (for advertising sale purposes) of 300,000 copies. That sales level was achieved in three weeks on the newsstands, Hearst said, citing multi-platform promotion behind the new magazine.
A second "test issue" came out in January, by which time the publishers had decided to produce six issues overall in 2009.
There's another story here about how food magazines have been thriving in the recession as more people cook at home.
Multichannel reports that Hearst and Scripps Network are more than doubling the circulation rate base of Food Network Magazine to 900,000 copies from 400,000. The publisher and food network say the magazine is a big hit.
