SmashPhone will soon roll out Girls & Sports and The Meaning of Lila, with help from Creators Syndicate, a provider of comic strips to newspapers. A new comic strip called Mostly Heads will debut, too. The free service will run on an advertising model, where the ads appear before the comic strip.

The Meaning of Lila was created and written by John Forgetta, editorial director at American Greetings. Girls & Sports was created by Justin Borus and Andrew Feinstein, a former Warner Bros. animator. Mostly Heads is a new comic strip created by Darren Jones, a former E! Entertainment Network producer, and SmashPhone co-founder.

SmashPhone will charge advertisers 5 cents per frame, said co-founder Robin Rowe. "We're aiming for the top 100 companies to advertise," he said. "The usual ones like General Motors and Procter & Gamble."

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