Viacom's Nickelodeon network is ceasing publication of its Nick and Nick Jr. magazines. Nicklodeon's ad pages fell 27% last year according to data from the Publishers Information Bureau.
Mediabistro says the titles will close by the end of the year. The recession as well as the tough print magazine climate were blamed for the closing of the two kids titles.
"As I am sure everyone knows, the magazine publishing industry as a whole is severely challenged, and because of that, we have decided to exit the magazine business and will cease publishing them by the end of this year," said Cyma Zarghami, president of Nickelodeon/MTVN Kids and Family Group said in an internal memo, according to Mediaweek.
It has been a very familiar story this year for print magazines and newspapers.