Conde Nast is going to make the plunge into newsstand specials. Magazines that will participate include The New Yorker, GQ, Glamour, Bon Appetit and Vogue. Crain's New Yorkreports that Conde Nast has been resisting the move to newstand specials because of its belief that they could cheap the brands.
Newsstand specials, which do not depend heavily on advertising, are part of the revenue mix at virtually every other magazine publisher, but at Conde Nast they fell into the category of moves that were believed to risk cheapening the brands
Crain's gives one example of the newsstand specials we can expect from Conde Nast: Glamour's "Do's and Don'ts."
