|
|
News, features and resources for media and publishing professionals.
|
Conde Nast to Try Newsstand Specials Conde Nast is going to make the plunge into newsstand specials. Magazines that will participate include The New Yorker, GQ, Glamour, Bon Appetit and Vogue. Crain's New York reports that Conde Nast has been resisting the move to newstand specials because of its belief that they could cheap the brands. Newsstand specials, which do not depend heavily on advertising, are part of the revenue mix at virtually every other magazine publisher, but at Conde Nast they fell into the category of moves that were believed to risk cheapening the brandsCrain's gives one example of the newsstand specials we can expect from Conde Nast: Glamour's "Do's and Don'ts." Tags: newsstand-specials | glamour-magazine | conde-nast Posted on 2010-07-08 Permalink| | | Comments (View) | | blog comments powered by Disqus |
|
www.writenews.com
Copyright © 1997-2010 by Writers Write, Inc. All Rights Reserved.
