Many People Still Unaware of Twitter

Of the 2,025 U.S. adults surveyed, 69% said they didn't know enough about Twitter to comment on the service.

Compare that to just 17% of advertisers who admitted to not knowing much about the website -- a group whose colleagues would, if they found out about said confession, probably take them out back "Old Yeller" style.

The minority of consumers who actually knew about Twitter were split on its effectiveness. Some said the short-messaging service would grow, and an equal number of respondents said it was just for kids. The remaining 8% are apparently too cool for the tweets, saying that Twitter is old news and that it's time to find the next big thing.