Atom is one of the more popular—though perhaps under-the-radar—entertainment brands to have sprung up on the Web in recent years. Its properties claim a total of 17 million unique monthly users, according to officials. The company owns Shockwave.com, an online hub for a wide variety of free ad-supported games, ranging from classic puzzle and card games to action titles like 4 Wheel Fury. Sister site AddictingGames.com is also included in the deal.
In addition to gaming, Atom also runs both AtomFilms.com and AddictingClips.com, both outlets for short films and user-generated viral videos that generally appeal to a younger, MTV-like demographic.
"Atom Entertainment is a best-in-class and dynamic property, with brands that have dedicated, passionate followers and content that resonates with our global audience," said MTV Networks chairman and CEO Judy McGrath in a statement. "This acquisition is in line with our business strategy of being a leader in the digital space and connecting with consumers on every platform and device they use."
Mediaweek surmises that MTV's strategy is to acquired small but popular online websites instead of spending a fortune for a big player like YouTube. In addition to Atom and iFilm, MTV has also recently purchased Xfire, GameTrailers.com and Neopets.
Mediaweek reports that MTV Networks has acquired Atom Entertainment, a publisher of web games (Shockwave.com), films (Atom Films) and funny video clips (Addicting Clips) for $200 million. This purchase will go well with MTV's purchase of iFilm last October.
