AOL has acquired the GameDaily website and newsletter from Gigex. The purchase price was not given. An Associated Press article said AOL will add content to GameDaily from AOL's game-related websites AOL Games and Games.com.
AOL, which said GameDaily is among the most-visited sites for information on video games, is trying to boost visits to its ad-supported Web sites to offset expected revenue declines from a recent decision to drop subscription fees for many high-speed Internet users.
"Video game sites have become a valuable resource for advertisers wishing to reach the young male audience, and GameDaily is a brand that resonates with these highly sought-after consumers," said Ralph Rivera, vice president and general manager of AOL Games.
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AOL plans to add its existing AOL Games articles and features to GameDaily, while integrating the new material with AOL's other games sites, including Games.com, which the company launched in May after buying the Web address for an undisclosed sum.
You can read an interview with Ralph Rivera, General Manager of AOL Games, about the deal here on GameDaily's website. AOL owns several game-related blogs through its Weblogs, Inc. division including the popular Joystiq blog.
AOL has acquired the GameDaily website and newsletter from Gigex. The purchase price was not given. An Associated Press article said AOL will add content to GameDaily from AOL's game-related websites AOL Games and Games.com.
