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Hallmark Launches Women's Lifestyle Magazine

Hallmark has launched a women's lifestyle magazine called Hallmark Magazine. The publication is launching with a rate base of 400,000, but Hallmark expects paid circulation numbers to grow to 550,000 effective with the January/February 2007 issue.

"People truly trust Hallmark to help them express themselves, celebrate life's seasons and events, and connect with the people who matter most," said Nancy Small, president, Hallmark Publishing. "Hallmark is an iconic American brand that ranks in the top 2 percent of all brands, and Hallmark Magazine is a natural extension of that brand."

Here is a sample of some of the content from the debut issue provided by Hallmark:

Simple, gorgeous home and craft ideas for bringing Autumn inside.
A story by Michelle Slatalla, columnist for The New York Times, who uses a well-known Internet brand to collect memories from a hometown she never knew.
A banana cream pie recipe that contains ingredients proven to help reduce stress (really!).
An interview with baseball legend Yogi Berra, who offers timely and sage advice to help parents be good sports on behalf of their child athletes.
Three irresistible tips for kicking off Fall – the real New Year!
A feature by award-winning author Pam Houston, who redefines "pretty" in a way that will resonate with readers.
The inspiring story of neighbors and friends who came together in New Orleans to clean up neighborhoods wrecked by Hurricane Katrina.

Lisa Benenson, that magazine's editor in chief, says, "Once this magazine is in readers' hands, they'll notice the obvious difference between this and others in the category, and will realize they have never read or seen anything like it before."

Carol Campbell-Boggs is the publisher of Hallmark Magazine. Laura Beddini is the circulation director. The magazine's website can be found at hallmarkmagazine.com.

Posted on 2006-08-22

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