Each issue of the new magazine will feature a different country as its theme. Magazines are sold accompanied by trinkets supposed to derive from that country, while Hello Kitty will provide information about the history and culture of the country in the spotlight.

The magazine will also include features about the Hello Kitty Museum, which contains all of the thousands of different types of Hello Kitty merchandise that has been produced since the cat character first appeared in 1975.

The first issue will focus on Britain, where Hello Kitty is supposed to live, and is accompanied by a charm bracelet and jewelry pouch modeled on Victorian England styles. The inaugural issue sells for 990 yen, while future issues will cost 1,890 yen apiece. There are plans to issue 50 editions.