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Donald Trump Teams With Ocean Drive For New Trump Magazine

Donald Trump is launching (for the third time now) a Trump magazine. The last version of the magazine was called Trump World - more details on that failed title here. The new luxury lifestyle glossy called Trump Magazine will start out as a quarterly magazine according to a PDF file on the magazine's website at www.trumpthemag.com.

Trump magazine is a men's luxury glossy that captures the "essence" of the Donald Trump experience, and reflects the entrepreneurial passion and drive that have made the Trump name equally synonymous with opulence and business savvy. Trump is a dynamic publication, one without rival in its competitive set-targeted to a discerning readership of upwardly mobile, intelligent men who appreciate the best out of life.

Trump celebrates life's risks and rewards in the same manner as the magazine's namesake-the challenges of a real estate deal, the thrill of launching a new business venture, a round of golf on an award-winning course, a jaunt to a five-star resort-this is Trump's world! A quarterly magazine which chronicles the people and places that shape its readers' lives from the perspective of a 21st Century business and pop-culture icon, Donald Trump.

A New York Times article about the new Trump magazine says it will begin with a circulation of 100,000. The New York Times says the magazine will be devoted to "ways to spend a great deal of money." But DM News says the title will "focus mostly on fashion and home-design." The description in the Times article sounds a lot more Trump-like.

Ocean Drive Media Group is Trump's partner on the new magazine. They have experience with small circulation luxury titles including Ocean Drive Magazine and Vegas Magazine. The Daily Intelligencer calls Ocean Drive the "the nation's premier purveyors of wealthporn" so they sound like a good match for Donald Trump.

Trump Magazine will debut on newsstands over the Thanksgiving weekend according to FishBowlNY. Ocean Drive will be publishing the title from their offices in Miami. The quarterly magazine will be sold for a price of $5.95 which seems lowish for a luxury title. On the low price blogger Rex Hammock writes, "$5.95 seems awfully cheap for readers who don't have to ask how much it costs." In November we will find out if Ocean Drive can make a Trump magazine that lasts. If it doesn't Donald Trump has plenty of other projects going on like his Monopoly reality-tv show.

Posted on 2007-09-30

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