Bloomberg to Double Frequency of Bloomberg Pursuits in 2013

AdWeek reports that Bloomberg is doubling the frequency of its luxury lifestyle magazine, Bloomberg Pursuits. Doubling means the publication will go from two issues in 2012 to four issues in 2013. Strong ad sales helped motivate Bloomberg to publish more issues.

Some of the subjects the magazine covers include art, luxury cars, travel destinations, real estate, fashion, watches, wine and luxury services. It is targeted at ultra-affluent readers. Bloomberg says it has a global circulation of 375,000. The editor of the magazine is Vince Bielski. He also edits the Wealth section of Bloomberg Markets magazine.

Photo: Bloomberg L.P.