Buy.com Launches Buy.com MagazineBuy.com, Inc., an online store, announced the first edition of Buy.com Magazine. Starting with a circulation of 5 million, the publication offers customers computing products, wireless products, music, DVDs, digital cameras and PDAs. Buy.com Magazine also contains special editorial features aimed at helping customers understand the benefits of the latest technologies. Buy.com Magazine plans for four issues a year including the just released spring edition, summer, fall and winter/holiday magazine.
The magazine, designed by Thinkbig Marketing Group, is a direct purchase tool with editorial features that offers customers information for making informed decisions on their purchases. The inaugural issue includes articles on LCD monitors, digital cameras, PDAs and the benefits of buying online. Buy.com Magazine has also attracted advertisers. In the first issue, advertisers include Visa, Cingular Wireless, Linksys, NEC-Mitsubishi and others.
"I believe that Buy.com has re-defined the way e-tailers communicate with their customers," said Scott Blum, Buy.com's Founder. "Like all great technology magazines, our publication looks to educate our readership with more than just pictures and prices. As a magazine, our goal is to respond to our readers with the compelling articles they demand and continue to offer them the best products at the lowest prices."
"This magazine has everything a person needs to make smart decisions when buying hardware and consumer electronics," said Robert Price, President of Buy.com. "We have selected only the best products for our publication and have provided supporting editorial to help our audience make sense of today's technology."
"The premiere issue of Buy.com Magazine represents an exciting time in ecommerce," said Al Giazzon, Vice President of Marketing for NEC-Mitsubishi Electronics Display. "We feel that Buy.com is on the cutting edge of online retailing. The company is addressing the needs of the consumer and consistently offering great products at incredible prices. We know consumers will flock to this publication and we want to be where the people are."
Posted on March 1, 2002