CBS Markets TV Shows on Eggs
Posted on July 24, 2006The AP reports that CBS will be marketing its television shows using eggs. CBS will use a service called on-Egg Messaging from Eggfusion that uses a laser to etch the CBS ads onto the eggs.
CBS says this is just part of its "Outnet strategy."CBS is enlisting eggs in its scramble to attract viewers. The CBS logo and slogans promoting the TV network and its series will appear along with coded expiration dates on eggs sold by grocers - just another promotional measure in the competitive world of television.
More than 35 million eggs will be marked with phrases such as "CSI: Crack the Case on CBS" and "The Class, New Grade-A CBS Comedy" as part of a deal between the CBS Marketing Group and EggFusion, an egg-coding company.
The campaign will begin in September, when the fall TV season begins, CBS said Saturday at a meeting of the Television Critics Association.