CBS to Stream CBS Evening News Live OnlineBroadcasting and Cable reports that CBS News is going to stream its evening news broadcast, CBS Evening News, live on the Internet starting on September 5th when Katie Couric makes her debut as anchor.
The article says that both NBC and ABC post videos of their shows online after they broadcast but they do not broadcast live online like CBS is planning to do.The new CBS Evening News With Katie Couric will be simulcast live on the Internet every evening, starting with its premiere Sept. 5. The move, announced this morning, makes CBS News the first of the network newscasts to use the Internet for simultaneous transmission of the news.
CBS, with the oldest viewership of all the networks, and with the lowest-rated evening news, hopes Couric will help lower the demographic; moving the news to the Internet would likely help overall. CBS News President Sean McManus, in a statement, called it "a groundbreaking development in making the program available to the largest possible audience." The simultaneous news streaming is one fruit borne out of the agreement that CBS hammered out with its affiliates in June to share the revenue from distributing content on digital platforms. CBS declines to give details on the dealís terms, but stations will receive a cut of the revenue from such ad-supported streaming endeavors, including incentives for driving traffic to CBSí Website.
For now, the affiliates will not be able to stream the Evening News themselves but rather link to CBS' main site, where the news will run.
Posted on August 18, 2006