Conde Nast's Fairchild Fashion Media is going to revive M Magazine
, a men's magazine that ceased publishing in the 1990s. Fairchild CEO Gina Sanders told
the New York Post
that the magazine is being revived because the "men's market is hot."
will return as a quarterly publication starting September 2012. Peter Kaplan will head the relaunched men's magazine. The Post
will have a circulation around 100,000. Min Online reports
slightly lower figures - a circulation of 75,000 with an average income of $200,000 or higher.
The New York Post says
Kaplan is putting together a staff of about 25 people from WWD and Style.com to run the magazine.