Cowles Media Company to Acquire Metro Marketing

Posted on August 26, 1997

Metro Marketing of Eagan, Minn., has been acquired by Cowles Media Company, it was jointly announced today. Terms were not disclosed. Under this agreement, Cowles Media Company acquired the 40-person direct-mail business and will operate it as a separate, free-standing unit. Gary Webb, president and founder of Metro Marketing, will continue to supervise their operations.

According to Star Tribune Publisher and President Joel Kramer, "The Metro Marketing acquisition provides new marketing tools we can offer customers throughout the Twin Cities to reach this and other markets." Kramer said that Twin Cities marketers will be able to utilize newspaper, nonsubscriber, online, direct mail, event marketing and special publication advertising of their messages -- in virtually any combination -- with one-stop shopping ease through Star Tribune.

Cowles Media Company is a newspaper, magazine and information services company headquartered in Minneapolis. Its operating units include Star Tribune, serving the Twin Cities of Minneapolis and St. Paul; Cowles Enthusiast Media, Inc., publishers of special interest consumer magazines and related products; Cowles Business Media, Inc., publishers of magazines, online research products and conferences for the media and marketing services industries and Cowles Creative Publishing, a specialty publisher of continuity (series) books in the home arts, do-it-yourself, and outdoor markets.