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FHM USA to Cease in March
New York Businessreports that FHM USA, a men's magazine, will cease publication with the March, 2007 issue. FHM USA was an import from the UK by Emap.
Newsstand operators in Grand Central Terminal are breathing a little easier following British-based Emap 's announcement Wednesday that it would stop publishing the American edition of FHM, the laddie magazine with the sometimes too provocative covers.
In the last year, as FHM attempted to pump up its newsstand sales, it was frequently forced to put blinders on its covers in Grand Central in the wake of complaints that photos of its models were too revealing. And the attention-grabbing covers didn't help.
"With conditions in the U.S. worsening, we have decided to suspend publication to focus resources elsewhere on faster growth platforms," said Paul Keenan, chief executive of Emap Consumer Media, in a statement. The March issue of FHM will be its last.
The article also includes data that showed FHM has really struggled recently: "Ad pages plunged 20% through November, according to Publishers Information Bureau, and ad revenue fell 15%, to $65 million." The magazine's website at FHMonline.com will continue publishing.
