Global Live Earth Concerts Break Records

Posted on July 9, 2007

Live Earth, a global concert with the goal of spreading awareness about the global warming problem, shattered records over the weekend. Live Earth broke the online streaming record with a record 10 million video streams.

A landmark audience of viewers from around the world has united at www.LiveEarth.MSN.com to experience the excitement of today's Live Earth concerts and to confront the threat of global warming. As of 3:00 p.m. EDT, MSN had received a total of more than 10 million video streams and has the most simultaneous viewers of any online concert ever.
Viewers worldwide have already watched the Live Earth concerts via the live webcast, and the LiveEarth.MSN.com audience will only increase. On-demand footage of all performances, along with artist interviews, backstage footage, easy searching capabilities for specific songs, artists and more, will be available from all eight official concerts at LiveEarth.MSN.com for the next several weeks.
"History is being made today," said Joanne Bradford, corporate vice president and chief media officer of MSN. "Millions of people around the world have joined together to fight the climate crisis. The over 10 million streams MSN has delivered so far today represent a milestone in live Internet broadcasting. We expect to see an even greater number of streams after the concerts are over as people return to watch their favorite performances or enjoy them for the first time if they missed the concerts live."

The event was streamed live on MSN and videos of the concerts are still available at that website. Some other highlights of Live Earth include:

Biggest concert in history.
A viewership of2 billion in over 100 different countries.
Concerts in seven continents including Nunatak in Antarctica.
Al Gore's holographic appearance in Tokyo.
A Live Earth venue in DC was saved by the American Indian.
Nearly 30,000 video clips on YouTube and 660,000 blog posts.