HarperCollins Launches Hispanic Imprint Called RayoHarperCollins Publishers has launched Rayo, a new imprint that will market HarperCollins' romance, thriller and mystery mass market novels to the America's Hispanic market. The program began in October 2005 with the Harper/Rayo paperback co-imprinted publication of La Noche de la Bruja Muerta -- the Spanish language edition of Kim Harrison's bestselling Dead Witch Walking.
Rene Alegria, publisher of the Rayo imprint, says in a statement, "Rayo is the first major trade imprint to publish a series of best-selling English language romance, thriller and mystery mass market novels in Spanish. Rayo will leverage the expertise of our Avon Books and Harper paperback imprints to provide Hispanic consumers with a broad array of appealing Spanish-language content at competitive prices."
Posted on October 27, 2005